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If you've got a Twitter account, then alongside your general tweets, you should consider importing messages from your RSS feed.
This way even when you're busy and unable to tweet, your site can be updating Twitter for you. It also means you don't have to tweet about new articles on your site - there'll already by there!
1. Simply create an RSS feed with rssa.at, and follow the instructions for advanced settings. Then log into your account, and next to the RSS feed in question, click on the Twitter icon and link.
2. Enter your Twitter username and password, press Submit, and the job's done!